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It's all about the
client's heart

Elevate

your

brand

We shape brands that move hearts and grow with purpose — for founders and companies who seek impact and success,

driven by the SMDJ DNA Approach.

Start Branding
Have questions or need assistance? Get in touch with me!
Hello from Munich

I'm Hicham, an Art Director with over a decade of experience as a brand designer. I developed the precise SMDJ DNA approach (Think, Design, Activate, Grow) to create brands that connect, perform, and deliver measurable impact.

Hicham
Hicham Semdaji
Designer Art Director

Branding That Creates Happy Customers

Think smart. Design bold. Activate clearly. Grow sustainably.

Learn more
A woman in a Nike sweatshirt points at her fingers, indicating something noteworthy
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think

Discover insights and
define a focused
brand strategy

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Icon for Think

We begin by uncovering deep audience insights, defining your brand’s purpose, values, and positioning. This strategic foundation ensures every creative decision aligns with your business goals and speaks to the right people.

Have questions or need assistance? Get in touch with me!
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design

Create a unique,
meaningful, and cohesive visual identity

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Icon for Design

We craft a distinct visual identity that captures your brand’s essence. From logo to typography and color system, every element works together to create a cohesive, memorable, and emotionally engaging brand image.

Have questions or need assistance? Get in touch with me!
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activate

Launch the brand
consistently across
all key touchpoints

Showcase
Activate Heart Icon

We bring your brand to life across all internal and external touchpoints, including digital, print, social media, product experience, and more. By ensuring consistency and clarity, your brand inspires and engages your audience.

Have questions or need assistance? Get in touch with me!
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grow

Strengthen impact,
relevance, and audience connection over time

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Icon for Grow

We grow your brand by deepening its connection with your audience through strategic refinement, consistent storytelling, and evolving design that boosts brand awareness and lasting loyalty.

Have questions or need assistance? Get in touch with me!

services

We build brands with soul for visionary founders, small businesses, and future icons

Think(01)
A diverse group of people engaged in conversation around a table, sharing ideas and collaborating on a project
  • Discovery Workshop
  • brand goals
  • Purpose & Vision
  • Audience Research
  • Competitor Analysis
  • Naming & Tagline
  • Voice & Messaging
  • Brand Positioning
  • execution roadmap
design(02)
A tablet rests on a white desk with a cup of coffee and a pen, illustrating a productive workspace.
  • Logos
  • Colors
  • Fonts
  • Icons
  • Images Style
  • Stationery / Templates
  • Website Design
  • Brand Design System
  • Brand Guidelines
  • Art Direction
  • Brochures / Reports
  • Packaging
activate(03)
A woman wearing glasses smiles while seated at a table, creating a welcoming atmosphere.
  • LANDING PAGES
  • SOCIAL MEDIA PRESENCE
  • SPONSORSHIPS
  • GIVEAWAYS
  • CHARITY INITIATIVES
  • SIGNAGE & DISPLAYS
  • EVENT DESIGN
  • EMAIL SIGNATURES
  • COLLABORATIONS
  • POINT OF SALE
grow(04)
A woman with a hat sits comfortably on a stack of boxes, appearing serene and engaged in her environment
  • Brand Audits
  • Brand Optimization
  • Social Media Assets
  • Seasonal Campaigns
  • Brand Scaling
  • Internal Training
  • AI Integration
  • Brand Workshops
  • Growth Ideation

showcase

Start Branding
Have questions or need assistance? Get in touch with me!
packaging
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Omega Bottle Design
Omega AG
design
Corporate Event Design
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online marketing consulting

available for work
andcollab

merch
book
Collab
available for work and teaching
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available for work and teaching
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